There's three reasons why we like this site. 1) It explains itself from the get-go. Wow. This simple concept has become the most under-rated idea in the web world. And it's especially welcome to us 'over the hill' surfers. 2) No substance? No problem... No pretense! 3) Just great type and text work from a St.Martins graduate. Simple stuff, not too deep, but with some minor Flash experiments for fun. 4) The homage to NY Knicks great Bernard King. Is that 4? I told you we were getting old.