Nov 19, 2017


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Playb3yond

Posted under Flash, animation & game design, promotional design.

Playb3yond

It's not often when the future of a major music and entertainment company like Sony rests on the release of a single product. So when you debut two new technologies in one gaming system and sell it for a $400 loss in hopes of making billions down the road... Yup! Sounds like the perfect reason to blow even more money on an extravagant, animated web advertisement - complete with Captain Kirk voice overs! Sadly, at the end of 15 minutes, the site is ultimately an expensive, 3-D marketing brochure with lots of glitz and no interactive substance (somehow, Shatner specialties). However, it also makes us salivate for the very latest in high-definition gaming and graphics. Sony is drawing deep into its brand loyalty cachet and they are betting it all on this console's success. It shows in this high-end video production, but where's the web2.0 love?

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Reviewed by Digitalthread on Dec 28, 2006

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promotional design is...

Sites that promote and market specific products or services in which the design is approached with more of an advertising slant. Marketing details, copy, branding and originality of design are all considered.

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