"What's your excuse?" poses the - by now rhetorical - environmental question to the 8-12 "tween" market. It encourages them to save energy at home with a 10-step energy action plan, by way of flash modules and mini-games – which might only be briefly fun for anyone over 12 years old. However, the message of healing the planet, taught to our latest generation of conscious consumers, sponsored by a government agency, is priceless. This site initiates a journey for compassionate, educated kids to learn AND probably teach their parents about positive energy saving habits.
Designed by: Goodby, Silverstein and Partners