Revamped and refreshed, the new Stella McCartney site invites users to explore this already iconic, yet always fun and flirty brand. Dynamic content landing pages, user-controlled runway videos, and a new Stella’s World section with behind the scenes Stella flicks complete this site redesign. We liked how the staggered grid design in a minimal, peach-toned setting creates a pleasing, "sticky" site. Plus, there are some nice contemporary typographic choices. Fully-transactional online boutique coming in 2008.
Designed by: createthe group