Does the world need another sports clothing company? Absolutelywhen that company such as nau sets forth with a new business paradigm... a company that puts design and functionality first in both their business philosophy and the development of their products. With the goal in mind to create something other than a business with "profit" as their bottom line, nau is unique. It is a company looking to profit from the ways they can share and sustain beauty, and positively change the conditions of conventional commerce. When companies take action like this, we all profit! Simply an amazing grid-based design, fabulous functionality, photography, and excellent interface design.