Martin + Osa

Posted under fashion, clothes & photos.

Although it looks like a Swedish version of The Gap, Martin + Osa is actually an American Eagle Outfitters company. The name comes from a pair of early 20th century naturalists, photographers and safari adventurers from Kansas, named Martin and Osa Johnson. We really liked the site's simplicity, and we found the 'Layer Your Own Look' feature to be a pretty slick idea for stimulating multiple purchases.