You know you've stumbled onto something special when you sense a light breeze tickling your screen. Very sensuous, slightly feminine, and with a clearly Eastern influence, MAP (previously DesignUnion, est. 2002) is a relatively new boutique with impressive and sophisticated clients. Paul Lee is the man; he majored in Rhetoric at Berkeley (who knew that would prove so marketable?), with an MFA from Yale. A bonus: he is fluent in Korean. And more than fluent in spare and lovely design. Go see. You'll feel rinsed.
Clients: Volkswagon, Hugo Boss, Sony