This portfolio storefront is actually full of advertising clichés - both visual and verbal – but the quality of work here makes it all a pleasure. The Ignited Minds group says they know their asses from their elbows, and we have to agree. The cyber chicks look lusty and dangerous, the electronics look sleek and dangerous and the men all look like baseball hall-of-famers and, uh, dangerous -– and all in a happy-go-lucky sort of way. Ignited Minds also choose to eschew words like “edgy” and “extreme.” Okay, now we really like these guys.
Clients: Sony, Microsoft, Levi Strauss & Co.