Cappen

Posted under international firms, multimedia, Brazil.

Cappen launches a cute new site for their online advertising agency—and just to be straight, when we say 'cute', we really mean 'nicely refined, solid and innovative IA, driven by a little flying bird mascot'-level of cute. It's just a different and friendly way to construct a portfolio that many "cooler" designers would not be able to pull off in such an approachable manner. And since Cappen caters to a number of multimedia fields, from online ads to e-mail marketing, it's absolutely correct to engage the largest audience possible by cultivating such a friendly atmosphere.