Wieden + Kennedy

Posted under branding & advertising.

In what represents an enourmous design and IA effort, the new Wieden + Kennedy site attempts to catalog all of their projects in a sort of "Lost in Space" timeline and data structure. In the end, the site is rather hard to navigate, but the "yo-factor" of this site is quite impressive... at least it will be for a couple more months. What's really impressive is simply the fact that they've done so much work, they need to create an overarching data-mining scheme just to cover it all. Certainly much more of a marketing and promotional site than anything else, it achieves that goal by stating rather plainly, "Hey, we are bigger than planet Earth—our portfolio reaches into space!".

Clients: ABC, Converse, Jordan Brand, Sharp AQUOS