Jun 07, 2023

global hot spots

Wieden + Kennedy

Posted under branding & advertising.

Wieden + Kennedy

In what represents an enourmous design and IA effort, the new Wieden + Kennedy site attempts to catalog all of their projects in a sort of "Lost in Space" timeline and data structure. In the end, the site is rather hard to navigate, but the "yo-factor" of this site is quite impressive... at least it will be for a couple more months. What's really impressive is simply the fact that they've done so much work, they need to create an overarching data-mining scheme just to cover it all. Certainly much more of a marketing and promotional site than anything else, it achieves that goal by stating rather plainly, "Hey, we are bigger than planet Earth—our portfolio reaches into space!".

Clients: ABC, Converse, Jordan Brand, Sharp AQUOS


Reviewed by Digitalthread on Apr 6, 2007


branding & advertising is...

Brand builders and identity designers who explore, create and produce brands and advertising. Ad agencies, communication and identity specialists are also considered for this international category.



Digital Nuggets

last 25 posts on Digitalthread