When push comes to shove, go old school: forget the hype, and think craftsmanship. Wise words from 'old school' designers e-Types, the self-described experts of visual identity programmes. e-Types, known for its typography, have developed more than 200 different fonts for logos, typography, guidelines for visual designs, magazine and newspaper design, web design and packaging design. A bit mysterious, but very serious about their graphic design, this Danish firm takes branding to new heights of sophistication, by using old school philosophy of hard work, blood, sweat and tears. Much to explore and learn from here.